“Of course, you can live without Chivas Regal.  The question is, how well?”

The Original Luxury Whisky

Chivas Brothers was founded in 1801 by John and James Chivas. As Fine Grocers, they began supplying the city's elite with the finest food, whiskies and wines from their high class emporium at 13 King Street, Aberdeen.

Suppliers to Queen Victoria at Balmoral Castle, they received the first of many Royal Warrants in 1843. Quickly their reputation extended far beyond Aberdeen and they became known as the arbiters of good taste and suppliers to the great and the good.

At the birth of the 20th Century, news of America's boom reached Scotland. At this time, Chivas Brothers searched their inventory for the most exceptional whiskies in order to create the ultimate deluxe blend.
After many months of blending, they finally created a blend which they thought was the best they had ever produced. It was called 'Chivas Regal' - it was a 25 Year Old whisky. Expensive and limited in terms of stocks, it was the first original luxury whisky.Chivas Regal was shipped to New York in 1909 and by the first week of December 1909 the Chivas Brothers US Agents were wiring Aberdeen, requesting more

The First World War and Prohibition interrupted whisky supplies and Chivas Regal 25 Year Old disappeared. After the Second World War, it was replaced by Chivas Regal 12 Year Old. 12 Year Old was still sold at a premium price and was only exposed to the upper echelons of American society.  It fast became a favourite of Frank Sinatra, Dean Martin and Sammy Davis Jr. They performed on stage together, acted together and partied together. Chivas Regal soon became a symbol of their exuberant lifestyle - a luxury that seemed to mirror both their enthusiasm for life and the underlying quality that provided the foundation for their self-belief.

Almost 100 years after it was first created; Chivas 25 Year Old was launched once again in 2007 in front of 400 guests at the New York Public Library, which was built in 1909 - the year the first bottles of the original Chivas 25 Year Old were shipped to the US.

Today, Chivas Regal sells over 4 million cases in more than 200 countries and is the second largest premium Scotch whisky in the world.

A truly international brand and a family comprising of 12 Year Old, 18 Year Old and 25 Year Old, this indulgent whisky is perfect for any occasion and can be enjoyed straight up, with a simple mixer or as a delicious cocktail.